Drop coverage · Toys & Collectibles
Pokemon 30th Anniversary ETB Drops at Major Retailers September 16
Pokemon's 30th Anniversary Elite Trainer Box hits stores with limited quantities and solid resale potential.
Quick hits
- Drops September 16 at Target, Walmart, Best Buy, and more
- Retail price: $69.99
- Our team's resale estimate: $150
- Limited quantities expected per store
- Recorded retail
- $69.99
- Estimated resale
- $150.00
- DivineDash team estimate
- Recorded release
- Sep 16, 2026
An estimate from the coverage date, not a completed sale or net profit.
Recorded research note: Divine team estimate
Calculate profit after costs
Use your own purchase price, sale price and expenses in the free calculator.
What's Dropping
Pokemon is celebrating its 30th anniversary with a special release lineup. The highlight is the 30th Anniversary Elite Trainer Box (ETB), retailing for $69.99. Other items include the 30th Anniversary Ex Box ($29.99), Poster Collection ($21.99), Tech Sticker Collection ($21.99), and Knockout Collection ($11.99).
When & Where
The products release on September 16, 2026 at major retailers including Target, Walmart, Best Buy, GameStop, Barnes & Noble, and Micro Center. GameStop will have a midnight launch, while other stores will release at opening. Stock is expected to be limited, with most locations getting just 1-2 units per item.
The Play
Target will have two display areas for the 30th Anniversary products: a floor shipper and an end cap in the toy section. Some stores may implement a queuing system or ticket distribution. Walmart's release will vary by region, with no set schedule in the US. Barnes & Noble stores that haven't sold early will release at opening, but some locations may have scheduled releases.
Resale Outlook
Our team estimates the 30th Anniversary ETB could resell for around $150 based on current market trends. The Ex Box may fetch $60, while the Poster Collection and Tech Sticker Collection could see $45 resale. The Knockout Collection might reach $30 in the secondary market. Remember, these are estimates and actual resale values may vary based on market conditions.