Drop coverage · Toys & Collectibles
Target Launches Pokémon 30th Anniversary Collection for 2026
Celebrate Pokémon's 30th anniversary with exclusive trading cards and collectibles at Target.
Quick hits
- Dropping August 14, 2026, at Target
- Includes Pokémon EX Boxes, Elite Trainer Boxes, and more
- Retail prices start at $9.99
- Our team expects resale value up to $275 for select items
- Recorded retail
- $24.99
- Estimated resale
- $275.00
- DivineDash team estimate
- Recorded release
- Aug 14, 2026
An estimate from the coverage date, not a completed sale or net profit.
Recorded research note: Divine team estimate
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What's Dropping
Target is celebrating Pokémon's 30th anniversary with an exclusive collection of trading cards and collectibles. The drop includes the Pokémon 30th Anniversary EX Box 2 ($24.99), Pokémon 30th Anniversary Elite Trainer Box ($69.99), and the Pokémon 30th Collection Tin Trading Cards ($29.99). Additionally, collectors can grab the Pokémon 30th Anniversary Poster Collection ($19.99) and the Pokémon 30th Anniversary Knockout Collection ($9.99).
When & Where
The collection will be available starting August 14, 2026, exclusively at Target. All products can be purchased online via Target's website.
The Play
For resellers, this drop presents a solid opportunity. Items like the Pokémon SV 8.5 Prismatic Evolutions Super Premium Collection ($129.99 retail) are expected to fetch around $275 in the secondary market. Other highlights include the Pokémon Trading Card Game: First Partner Illustration Collection Series 2 ($17.99 retail), which our team estimates could resell for $30.
Resale Outlook
With Pokémon's enduring popularity, these anniversary items are likely to hold strong resale value. The Elite Trainer Box ($69.99 retail) and EX Boxes ($24.99 retail) are particularly promising, with resale estimates ranging from $75 to $275. Keep an eye on stock levels, as these items are expected to move quickly.