Drop coverage · Drops
VEERT x WSG x Griselda x New Era Hat Drop Recap
The latest collab from Westside Gunn and VEERT hits Blientele.
Quick hits
- Dropped on July 24, 2026, at 12 PM ET on Blientele.
- Retail price was $85.
- Resale estimate around $150.
- Potential sleeper hit with celebrity endorsements.
- Recorded retail
- $85.00
- Estimated resale
- $150.00
- DivineDash team estimate
- Recorded release
- Jul 24, 2026
An estimate from the coverage date, not a completed sale or net profit.
Recorded research note: Divine team estimate
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What's Dropping
The VEERT x WSG x Griselda x New Era Hat is the latest collaboration from Westside Gunn and VEERT. This four-way collab brings together some big names in the industry, including Griselda and New Era. The hat was released in conjunction with Westside Gunn's new CD release, Supreme Blientele.
When & Where
The hat dropped on July 24, 2026, at 12 PM ET exclusively on Blientele's website. The product page was live shortly after the drop time, but details on stock were scarce. Blientele's top banner indicated that all products are made to order, but the site often uses this language, leaving resellers unsure about the actual availability.
The Play
With a retail price of $85, this hat was positioned as a mid-tier collectible. However, the resale potential was estimated at around $150, making it a potential flip for those who could secure it. The hat saw significant social media buzz, with endorsements from celebrities like 2 Chainz and Vic Mensa, adding to its hype.
Resale Outlook
The resale outlook for this hat is somewhat uncertain. While previous WSG hats have had substantial stock, this release was marketed as limited. The lack of concrete stock information made it a gamble for resellers. However, with Westside Gunn and Julia Lang behind the project, there's potential for this hat to become a sleeper hit. Resellers should keep an eye on eBay comps to gauge the market's response post-drop.