Drop coverage · Beauty
Sephora 25-Days of Beauty Advent Calendar Hits Stores October 2026
Sephora's 2026 beauty advent calendar offers a $393 value for $105 retail.
Quick hits
- Retails for $105 with a $393 collection value.
- App release on September 22, 2026.
- In-store release on October 1, 2026.
- Our team's resale estimate: $160.
- Recorded retail
- $105.00
- Estimated resale
- $160.00
- DivineDash team estimate
- Recorded release
- Sep 22, 2026
An estimate from the coverage date, not a completed sale or net profit.
Recorded research note: Divine team estimate
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What's Dropping
Sephora's 25-Days of Beauty Must Haves Advent Calendar is a highly anticipated release for beauty enthusiasts. This advent calendar offers a collection valued at $393 for a retail price of $105, making it a sought-after item for both personal use and resale.
When & Where
The advent calendar will first be available via the Sephora app on September 22, 2026, at 12:00 PM ET. It will then hit physical stores on October 1, 2026. Both releases are expected to attract significant attention.
The Play
Given the high collection value and relatively low retail price, this advent calendar presents a solid opportunity for resellers. Our team estimates a resale value of around $160, though past years have shown that resale success can vary.
Resale Outlook
While the $393 collection value is appealing, resellers should approach with caution. Historical data indicates that resale prices can be unpredictable. However, if stock is limited, this item could perform well in the secondary market.