Drop coverage · Drops
Owala Gimme S'more 32oz Tumbler Sells Out in 10 Minutes (2026)
Owala's limited Gimme S'more FreeSip tumbler flew off shelves, hitting backorder status within minutes.
Quick hits
- Released August 11, 2026 at 12 PM ET on Owala's website
- Retailed at $49.99, our team expects ~$70 resale
- Initial stock sold out in 10 minutes, backorders lasted 49 minutes
- Unique 'limited backorder' note suggested tighter stock than usual
- Recorded retail
- $49.99
- Estimated resale
- $70.00
- DivineDash team estimate
- Recorded release
- Aug 11, 2026
An estimate from the coverage date, not a completed sale or net profit.
Recorded research note: Divine team estimate
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What's Dropping
Owala's latest Color Drop release brought a delicious twist to their popular FreeSip lineup with the 32oz Gimme S'more tumbler. The campfire-inspired design features a gradient of chocolate brown to toasted marshmallow white, complete with the brand's signature spill-proof lid and built-in straw. While recent Owala drops have had mixed success, this particular release generated strong social media hype with over 19.7k Instagram likes pre-launch.
When & Where
The tumbler launched exclusively on Owala's website on August 11, 2026 at 12 PM ET. The product page included an unusual note stating 'Due to the unique nature of this drop, backorders will be limited,' hinting at potentially constrained inventory compared to previous releases.
The Play
The initial stock sold out in just 10 minutes, with backorders becoming available immediately after. Savvy flippers who secured initial inventory had a clear advantage, as backorders carried a 10-12 week estimated ship date. The backorder window proved brief too, selling out completely within 49 minutes of launch.
Resale Outlook
Our team estimates the Gimme S'more tumbler will settle around $70 in the secondary market, though early sales could push toward $80-$100 before stabilizing. While not a massive premium over the $49.99 retail price, the quick sellout and limited backorder availability suggest steady demand. As with most Owala releases, FIFO (first in, first out) is the recommended strategy unless you're prepared to hold long-term.