Drop coverage · Toys & Collectibles
Hess Toy Truck 2026: Limited-Edition Holiday Collectible Drops Soon
The annual Hess Toy Truck is back—secure yours before resellers mark it up.
Quick hits
- 2026 Hess Toy Truck drops online in fall, typically sells out fast.
- Retail price: $40, but past models resell for $150+ on eBay.
- Collectors and resellers compete—secure early to avoid markups.
- Recorded retail
- $40.00
- Matched sale median
- $150.00
- 14 matched sold listings · high matching confidence
- Difference before costs
- +$110.00
Automatically matched sold listings from the coverage date. This comparison excludes marketplace fees, postage, packaging, taxes and returns. It is not net profit.
- 2023 Hess Toy Truck 90th Anniversary Collector's Edition Ocean Explorer NIB
- 2023 Hess Toy Truck 90th Anniversary Collector's Edition Ocean Explorer NIB
- Hess Toy Truck Collector's Edition Ocean Explorer 2023 90th Anniversary
- Hess Toy Truck Collector's Edition Ocean Explorer 2023 90th Anniversary
Calculate profit after costs
Use your own purchase price, sale price and expenses in the free calculator.
The Hess Toy Truck is a holiday tradition dating back to 1964, blending nostalgia with modern collectibility. Each year, HES releases a new limited-edition design, and recent models have sold out within weeks—sometimes days. With a retail price of $40 and a median resale value of $150 (based on 14 verified eBay sales), this isn’t just a toy; it’s a smart flip or a must-have for collectors.
What's Dropping
The 2026 Hess Toy Truck will feature a fresh design, continuing the brand’s legacy of detailed, interactive vehicles. Past themes have included oil tankers, space explorers, and emergency responders, all with working LED lights, sound effects, and movable parts. The truck measures about a foot long, with a glossy green-and-white livery and a molded plastic tray inside the box.
When & Where
The truck will drop in early fall (exact date TBA) on the Hess Toy Truck official website. Sales are online-only, with no purchase limits confirmed yet—though past releases have seen fans buying multiples (one to play with, one to keep sealed). Stock typically runs out by December, if not sooner.
The Play
For resellers: Secure as many as you can at the $40 retail price. Listings go live in early fall, so set reminders and act fast. Past models sell for 3-4x retail on eBay, with the 2023 Ocean Explorer edition fetching $150+.
For collectors: This is a legacy item—many families buy one yearly as a tradition. If you miss the drop, secondary markets will have stock, but at a premium.
Is It Worth It?
Yes—if you act fast. With a median resale of $150 (based on 14 eBay comps) and a $40 retail price, the flip potential is clear. Even if you’re keeping it, the Hess Toy Truck is a holiday staple with lasting appeal.