Drop coverage · Toys & Collectibles
Disney's Alice in Wonderland 75th Anniversary Doll Drops July 14
Limited-edition doll and apparel celebrate the classic film's milestone.
Quick hits
- 16.5" limited-edition Alice doll drops July 14 at 8AM PT for $150
- Vintage-style dress ($130) and Spirit Jersey also available
- Disney Store exclusive — online only, no in-store sales
Pre-release research · Recorded release: Jul 14, 2026
- Recorded retail
- $150.00
Not enough pre-sale listing evidence was recorded to show a price comparison. This does not establish whether listings exist today. Check current listings and the retailer's release information.
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Disney's celebrating 75 years of Alice in Wonderland with a limited-edition doll and apparel collection dropping exclusively online. The centerpiece is a meticulously crafted 16.5" Alice doll, while vintage-inspired fashion pieces channel the film's whimsy.
What's Dropping
The Alice in Wonderland 75th Anniversary Limited Edition Doll ($150) stands 16.5" tall with premium detailing, including a layered blue dress and ribbon accents. The collection also includes:
- Women's vintage-style dress ($130) with allover Alice and Queen of Hearts print, puff sleeves, and bow neckline
- Spirit Jersey (price TBA) featuring embroidered daisies and Cheshire Cat artwork
- Additional Japan-exclusive plush and accessories (availability unclear for US)
When & Where
July 14 at 8AM PT on DisneyStore.com. Online only: no physical store release. Purchase limits unconfirmed, but Disney typically enforces 1-2 units per household for limited dolls.
The Play
For collectors: This is a must-watch drop. Disney's anniversary dolls historically sell out fast (e.g., Sleeping Beauty's 2024 doll vanished in <30 minutes). Set alarms for 7:50AM PT and log into your Disney account early: checkout glitches are common during high-demand drops.
For resellers: Monitor eBay after the drop for the first sold listings to gauge demand. Past Disney LE dolls (e.g., Snow White 85th Anniversary) initially resold for 1.5-2x retail, but prices stabilize within weeks. Only flip if you secure multiple units; otherwise, the $150 MSRP leaves thin margins after fees.
Is It Worth It?
As a collectible: Yes, if you love Alice in Wonderland. Disney's LE dolls appreciate slowly but hold value long-term (2015's 60th Anniversary Alice doll now sells for $300-$400). The intricate detailing justifies the $150 price for fans.
As a flip: Wait-and-see. Check eBay post-drop for comps: if pre-sales hit $250+, it's worth trying for a second doll. Otherwise, the time investment may not pay off versus other flips. Casual resellers should prioritize the doll over apparel (lower demand).