Drop coverage · Toys & Collectibles
Disney Drops Ariel & Captain Hook Brush of Magic Pins in 2026
Limited edition Disney pins drop today with solid resale potential.
Quick hits
- Dropping August 4, 2026, at 11:00 AM ET.
- Retail price: $24.99 per pin.
- Available exclusively on DisneyStore.com.
- Our team's resale estimate: $70.
- Recorded retail
- $24.99
- Estimated resale
- $70.00
- DivineDash team estimate
- Recorded release
- Aug 4, 2026
An estimate from the coverage date, not a completed sale or net profit.
Recorded research note: Divine team estimate
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What's Dropping
Disney is releasing two new limited edition Brush of Magic pins featuring Ariel from The Little Mermaid and Captain Hook from Peter Pan. These pins are part of Disney's ongoing Brush of Magic series, known for its unique designs and collectible appeal.
When & Where
The pins drop on August 4, 2026, at 11:00 AM ET exclusively on DisneyStore.com. Be prepared for a queue system, as these drops often attract significant traffic.
The Play
These pins are a solid flip opportunity, especially for resellers who have had success with previous Brush of Magic releases. While the retail price is $24.99, our team estimates a resale value of around $70. However, it's worth noting that resale prices can dip to $40-$50 after the initial FOMO phase, so selling early is recommended.
Resale Outlook
Limited edition Disney pins have historically performed well in the secondary market, and these Ariel and Captain Hook designs are no exception. With a retail price of $24.99 and an expected resale value of $70, flipping these pins could yield a solid return. Just remember, these are final sale items, so make sure you're confident in your purchase before committing.