Drop coverage · Toys & Collectibles
Build A Bear Sanrio Halloween Plushies Drop August 2026
Limited edition Sanrio Halloween plushies hit Build A Bear with strong resale potential.
Quick hits
- Drops August 27, 2026, at 11:00 AM ET online and in-store
- Retail price starts at $38, up to $52.50 with accessories
- Our team estimates resale value around $80-$100
- Features Starry Sky Hello Kitty, Spooky Webs Cinnamoroll, Cherry & Berry
- Recorded retail
- $38.00
- Estimated resale
- $80.00
- DivineDash team estimate
- Recorded release
- Aug 27, 2026
An estimate from the coverage date, not a completed sale or net profit.
Recorded research note: Divine team estimate
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What's Dropping
Build A Bear is releasing a limited edition Sanrio Halloween collection on August 27, 2026. The drop includes four plushies: Starry Sky Hello Kitty, Spooky Webs Cinnamoroll, Cherry, and Berry. The Starry Sky Hello Kitty is an online exclusive. Retail prices start at $38 for the basic plush and go up to $52.50 with accessories.
When & Where
The collection drops on August 27, 2026, at 11:00 AM ET. It will be available both online and in select Build A Bear stores. The online queue went live shortly before the drop, with wait times around 5 minutes at launch.
The Play
The Cherry and Berry plushies are the main priorities for resellers. These are the first-ever releases of these characters in the Build A Bear Sanrio line. Bundling them together could be a smart move since they are part of a matching pair. The dressed versions are recommended over the undressed ones for better resale value.
Resale Outlook
Our team estimates resale value between $80-$100 per plush, depending on how quickly they sell out. The Halloween theme and Sanrio collaboration make these highly collectible. International markets without direct access to Build A Bear could drive additional demand.