Drop coverage · Food & Drink
Alani Nu Hexie Cup Curious Collection Sells Out in Minutes (2026)
Alani Nu's limited Hexie Cup bundle flew off shelves at retail, with resale potential doubling its $59.98 price tag.
Quick hits
- Dropped August 12, 2026 at 12 PM ET on Alani Nu's site
- Retailed for $59.98, our team estimates $100+ resale
- Bundle included Potion Pack, Voodoo Elixir, and Hexie glass cup
- Sold out within 2 minutes of launch
- Recorded retail
- $59.98
- Estimated resale
- $100.00
- DivineDash team estimate
- Recorded release
- Aug 12, 2026
An estimate from the coverage date, not a completed sale or net profit.
Recorded research note: Divine team estimate
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What's Dropping
Alani Nu released their Curious Collection Hexie Cup bundle on August 12, 2026: a limited set that included:
- 12oz Potion Pack (12pk)
- 8.4oz Voodoo Elixir (12pk)
- Hexie glass cup (their take on the popular Bearista mug)
The company had been seeding these to influencers as PR packages earlier in August, creating significant buzz before the drop. At $59.98 retail, the bundle effectively priced the collectible cup at just $8-$10 when accounting for the standard $24.99 value of their 12-packs.
When & Where
The drop went live at 12 PM ET on August 12, 2026 exclusively through Alani Nu's website. The product page briefly showed a password gate at 11:47 AM ET before the full release.
The Play
This was a classic low-supply, high-demand release. With no account required for checkout (though logged-in users had an advantage) and Shopify's quick-loading platform, speed was essential. Our team noted the bundle sold out completely by 12:02 PM ET: just two minutes after launch.
Resale Outlook
Our team estimates the Curious Collection bundle will resell for around $100, potentially more given the rapid sellout and influencer-driven hype. While Alani Nu's 12-packs typically resell for $45-$50 alone, the collectible cup should command a premium from fans who missed the drop. As with all limited releases, early listings tend to perform best as FOMO peaks.
Note: This was a final sale with no returns. Some customers reported success applying the code 'DESTINY' post-checkout by contacting customer service.